The new era of Signorino

For over 50 years Signorino has grown from strength to strength. Under the direction of John Signorino, and his eternal optimism, Signorino has grown from a modest store in Brunswick to the leading name in luxury stone in Australia. But John felt it was time for change.

In his own words, it is “time for Signorino to re-invent itself.

”COVID-19 presented the Signorino team with the perfect moment to ignite the new era of Signorino.”

Turning the current COVID-19 environment into a positive, both the Tile and Stone Gallery showrooms have been stripped and refurbed. With less customers allowed to visit the showrooms, the timing was perfect to renovate.

For John, it was also a moment to take stock and focus on the future.

“It’s time to raise the bar and make a statement,” he says.


When customers and clients visit the updated showrooms, they’ll be impressed.

There are new floor to ceiling stone slab displays that reach six metres and are backlit by LED lighting. These slabs represent the latest stone arrivals, featuring Elba, Elba Blue, Hameus, and Volakos. Customers are invited to walk around the stone to experience the natural beauty within each piece.

Speaking on other updates, John Signorino explains two key new displays.

“We have constructed an elaborate Terrazzo Display in the Tile Gallery. The grand display, a massive eight by three metre wall, focuses on Terrazzo that suits today’s look,” he says.

19 selections have been hand picked for the wall, while a total 100 Terrazzo samples can be seen through the showroom.

To further highlight Signorino’s products, an impressive bathroom has been recreated right in the Tile Gallery itself.

“See just how Signorino products bring a space to life with an exacting replica of the Capitol Grand Penthouse bathroom that has been built within the showroom,” John elaborates.

As customers move around the showroom, they’re invited to inspect a range of floor podiums that are downward lit by LED to create an ethereal glow.

The new podiums feature some of our most popular tiles: Damascus, New Tundra, and a new Travertine. Customers and clients can also walk right on top of the stunning stone with the relaid floor using full-slab panels of stone.

For the centerpiece, a sculptural display has been created depicting various cubes crafted from the new Anthology range. Each cube highlights the different new shapes, colours, and sizes available in the range.

The Stone Gallery has received a number of new additions too, including a beautiful Onyx display.

Which John suggests customers to marvel at, taking in the broad spectrum of crystalline colours, from black and blue to pink and red.

The LED backlit display features our White Onyx, Tiger Onyx, Red Onyx, Jade Onyx, and Pink Onyx. To compliment, a floor to ceiling slab of our Cosmopolitan Onyx has been installed. The six metre tall slab shows off the incredible red and mauve hues in the stone.

The stones selected by the team in both our showrooms are the best of the best.

“What we believe to be very popular today, and help solidify the ‘new era’ of Signorino,” as John explains.

This has been coupled with a focus on Terrazzo in modern applications.

Whatsmore, the office has been revamped to not only provide a more progressive and collaborative space but one that considers social distancing requirements in the future. The reconfiguration allows for greater connection, and room. Just like the showrooms, which are now more open and curated.

“Frankly speaking, new requirements of social distancing, plus open space office that’s more interactive and progressive, more connected.” John explains.

Experience the new era

As John says, the new showrooms offer customers and clients an “orchestrated shopping experience.”

With new products featured, and a more user-friendly flow that is colour coded, customers are going to be “quite shocked,” says John.

He’s hopeful that the showrooms will also experience what he calls “Slingshot syndrome”. That is to say that John is optimistic for business to return to normal or better when we reopen.

For Signorino, and as John says himself, it’s a “refresh and restart”.


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